Zac Brown Announces Rebrand Of Southern Ground To Zac Brown Collective

Zac Brown, frontman of multi-platinum, Grammy Award-winning Zac Brown Band, today announced the launch of Zac Brown Collective, a new entertainment and lifestyle branded parent company. Formerly known as Southern Ground, the reimagined company expands its portfolio of brands, further rising Brown’s artistic and entrepreneurial pursuits to new heights. Zac Brown Collective brings together the best and brightest minds in music, film, food, fashion, custom design, and American-made gear to form a company made up of brands that are fully grounded in the “American experience.”

“We’ve been working towards this development for years. My team and I are more than ready to roll out our roster of unique brands that embody our latest vision of delivering consumers a genuine American experience. It’s an exciting time for us and we can’t wait to show the world what we have to offer,” said Zac Brown. “I am also so proud that our work with Zac Brown Collective will aid in building a stronger future for Camp Southern Ground and its amazing mission.”

Zac Brown Collective will remain unwavering in its commitment to Brown’s biggest passion, Camp Southern Ground, by continuing to allocate funds and resources to the camp. Founded by Zac Brown, the camp supports military and veteran families; further serving children with autism spectrum disorder, ADHD, dyslexia, social or emotional challenges, and typically developing children.

For additional information, and for the latest on Zac Brown Collective, visit www.ZacBrown.com

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Photo Credit: Debby Wong / Shutterstock.com