WPO Members Benefit From Financial Wellness Program

The Women Presidents’ Organization (WPO) selected Prudential Financial, Inc. (Prudential) to provide a customized Prudential Financial Wellness Program to its members. It is designed to help WPO members—representing women presidents, CEOs and managing directors of privately held, multimillion-dollar companies—assist their employees in improving their financial well-being.

“As business owners, one of the biggest challenges our members face is attracting and retaining talent. Helping their employees cope with financial stress can assist in improving productivity and job satisfaction and even reduce turnover. We are excited to offer the Prudential Financial Wellness Program to help successful women entrepreneurs provide a unique offering to their employees that speaks to increased quality of life,” said WPO Chief Executive Officer Camille Burns.

Prudential’s WPO-focused curriculum includes virtual and in-person seminars covering a range of more than 30 topics, as well as access to digital financial wellness tools, financial checkups, assistance with student loan debt and more, all offered at no cost. Watch a short video here highlighting Prudential’s financial wellness solutions.

“There isn’t a one-size-fits-all approach to financial wellness. It is unique to each individual and constantly evolving,” said Salene Hitchcock-Gear, president, Prudential Individual Life Insurance and WPO executive sponsor. “Our research shows employees say that financial wellness programs demonstrate their employers care about them. WPO members will be able to reap the benefits of Prudential’s Financial Wellness program by giving their employees access to expanded tools and capabilities that help them achieve lasting financial health.”

Prudential’s financial wellness capabilities reach more than 10 million individuals across more than 3,000 institutions. The company has several solutions that focus on specific life events and customer needs, including Prudential Pathways, the company’s on-site financial education program, Prudential Passages, a program that helps people make more-informed decisions and maintain financial wellness during a job transition, a digital financial wellness platform, student loan assistance capabilities, and debt management support.

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