Wendy’s Launches New Breakfast Menu

March 3, 2020

Wendy’s has entered the free breakfast wars. To celebrate the launch of its new breakfast menu, the fast-food chain is giving away a free Honey Butter Chicken Biscuit for customers who place an order on Wendy’s app.

Wendy’s is taking on McDonald’s, which beat Wendy’s to the punch with its free breakfast offer: The Chicken Biscuit promotion comes on the same day McDonald’s flexed its own breakfast muscle by dubbing Monday “National Egg McMuffin Day” and giving away the sandwich for free.

In a a press release Monday, Wendy’s took a shot at its fast-food rivals (without naming any), saying that “some others in the category have let breakfast consumers down by offering breakfast sandwiches with frozen, folded eggs and pre-cooked bacon.”

Wendy’s is putting a stronger emphasis on digital. CEO Todd Penegor said that the number of digital orders doubled last year to 2.5%. The company hopes to have 10% of its sales from digital within the next four years. Wendy’s wants people to sample its new offerings. To get a free Honey Butter Chicken Biscuit, customers will have to use the app.

The offer is only valid once but lasts until April 6.

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Photo Credit: MPH Photos / Shutterstock.com

Written by: Vipology Staff Writer

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