Vital Farms announces “heat-and-eat” Egg-based Bars in time for National Egg Day

June 3rd is National Egg Day, so it feels like the perfect time for Vital Farms to announce its next egg-based snack.  Appropriately called “Breakfast Bars,” the egg-based snack bars are advertised as “heat-and-eat,” to add to consumer convenience, and will come in four savory flavors.

Varieties include uncured bacon and cheddar cheese with hash browns; broccoli and cheddar cheese with a pastry crust; sausage and cheddar cheese with a cheese crust; and southwest fire-roasted corn with sweet potato. The products are made with pasture-raised liquid whole eggs and cheese, humanely raised meat and vegetables, and contain no added sugar, preservatives or fillers. Each bar has 7 to 14 grams of protein and fewer than 200 calories.

Vital Farms Breakfast Bars will be available nationwide at Whole Foods Market and other retailers beginning in August. The products join the brand’s lineup of single-serve, refrigerated Egg Bites, which launched last year. Made with Vital Farms’ liquid whole eggs, cheese, vegetables and humanely raised meat, the Egg Bites provide a high-protein breakfast that can be ready in 45 seconds. Egg Bites are gluten-free and available in four flavor varieties as well, including Uncured Bacon & Cheddar Cheese; Roasted Red Pepper & Mozzarella Cheese; Uncured Ham, Bell Peppers, Onion & Cheddar Cheese; and Sun-Dried Tomato, Basil & Mozzarella Cheese. Each two-pack serving contains 16 to 18 grams of protein, 210 to 240 calories and 5 to 8 grams of carbs.

Founded in 2007 by husband and wife Matt and Catherine Stewart “and 20 Rhode Island Reds,” the Austin-based Vital Farms was founded “to prove it is possible to produce the highest quality food in an environmentally responsible manner from humanely treated animals on a commercial scale.”  Today Vital Farms partners with over 200 family farms, where “every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.” The company also offers pasture-raised whole eggs and butter.

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