Fashion

USA Women’s Soccer Team Jersey Is Nike’s Bestseller, and Nike may be their Biggest Supporterfeel

todayJuly 9, 2019

Background
share close

Team USA’s hot streak isn’t just on the soccer field.

Even before the USA women’s soccer team became heralded as number one in their field after their victory in this year’s World Cup, they found themselves responsible for record sales of Nike’s USA women’s home jersey, selling more than any other soccer team’s shirt.

“The USA women’s home jersey is the number-one soccer jersey men’s or women’s ever sold on nike.com in one season,” said Nike chief executive officer, Mark Parker, during the company’s earnings call on Thursday. Parker also states that roughly two-thirds of the USA women’s soccer team is wearing Nike kits and half of the team is wearing Nike boots for the matches.

Nike — which is sponsoring the France and USA soccer teams — has been showing its support of the players on its @nikewomen Instagram account, posting pictures of players in their jerseys, including Megan Rapinoe, Julie Ertz and Carli Lloyd.

During the earnings call, Parker stated the brand is growing in the women’s apparel market. He revealed that Nike has claimed the top rank in market share for bras in North America — the first time in the brand’s history — and is releasing “geography specific women’s apparel for the Asian market.”

While paid less than their male counterparts, the USA women’s team has cultivated a celebrity fan base, including the likes of Jessica Chastain, Uzo Aduba, Jennifer Garner and Eva Longoria, among others. The Time’s Up initiative, which many of these actresses are a part of, has also been showing its support for the women’s team, posting throughout the World Cup to bring attention to the pay gap between the men’s and women’s teams.

Nike has been at the forefront of championing Women’s Soccer, both in the U.S. and internationally.  At the beginning of the Women’s World Cup in France, Nike, the sponsor of several teams in the tournament, launched an electrifying ad that featured some of the world’s top players and a powerful rallying cry: “Don’t change your dream. Change the world.”

Right after the team emerged victorious in Lyon, France, winning their fourth World Cup championship topping the Netherlands 2-0, Nike fired off a new ad entitled “Never Stop Winning.”  The ad touches on the fact that the USWNT could rightly claim to be the greatest ever. The spot, which kicks off with the team’s “I believe” chant, is filled with inspiration. The film also celebrates the achievement and impact of the players off the field with simple messages including, “We will keep fighting not just to make history, but to change it forever” and “This team wins. Everyone wins.”


Photo Credit:  feelphoto / Shutterstock.com

Written by: Vipology Staff Writer

Rate it

Previous post

Home Improvement

“Fixer Upper” Stars Remodel their Hometown with New Coffee Shop

In case you didn't already know, Joanna Gaines is a busy lady. Aside from being a mom of five, she's working on a second cookbook, launching a new TV network with husband Chip, and according to her latest Instagram post, she's also opening a new coffee shop this fall.  In a blog post on their website Friday, Chip and Joanna Gaines released renderings for the project, which is under construction […]

todayJuly 9, 2019


Subscribe

LISTEN WITH YOUR APP

0%