insert_link AAA Bruce Springsteen Leads “The Middle” Bruce Springsteen and Jeep have joined together to launch the two-minute film "The Middle." The film can now be viewed across the Jeep brand's social media channels, and made a one-time television appearance during last night's Big Game. The campaign debuts nearly 10 years to the day from the launch of the "Imported from Detroit" campaign. Bruce Springsteen was intimately involved in creating "The Middle" and worked closely with longtime […] todayFebruary 8, 2021