The “Gucci Love Parade” is set to strut down Hollywood Boulevard in November

Gucci has announced that its upcoming runway debut — dubbed “Gucci Love Parade” will strut down L.A.’s Hollywood Boulevard on November 2.

According to WWD‘s Booth Moore, the brand will set up “in front of the TCL Chinese Theatre,” and will distribute $1 million in grant funds to local organizations, including YMCA Hollywood, Sole Folks, Los Angeles College Promise, My Friend’s Place, Happy Hippie Foundation and the Los Angeles LGBT Center, as part of the event.

“Gucci is proud to highlight the intersection of creativity and culture within the City of Los Angeles, poised for rebirth post-pandemic,” the brand said, in a statement. “As part of Gucci’s Changemakers program, powered by Gucci Equilibrium, Gucci will provide significant support to the Los Angeles and Hollywood communities through a donation to the city’s most critical needs: homelessness and mental health.”

On the Gucci Equilibrium website, the company states that the Gucci Changemakers fund “was created to ensure a new era of diverse and exceptional young people will gain opportunities and experiences across the fashion industry, therefore empowering the youth and giving a voice to the next generation.”

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