The 11th Annual Rookie USA Show Returns To NBA All-Star Weekend

The 11th Annual Rookie USA Fashion Show presented by Haddad Brands will take place this year in Chicago, Illinois on Thursday, February 13th. The exclusive event has become one of the most sought after invites of the weekend and will take place at Morgan Manufacturing. Some of the world’s most fashionable celebrity kids and digital influencers will be showcasing the latest looks and must have gear including apparel, accessories and footwear from top international brands, including Levi’s®, Converse, Jordan, Hurley and Nike. In honor of Michael Jordan’s father, James Jordan the show will benefit the James R. Jordan Foundation.

JD McCrary who stars as Kenny Payne on “The Paynes” on OWN and voices “Simba” in the reboot of The Lion King will be on hand to host, perform and hit the runway and will be joined on stage by viral dance phenom Alysa Gutierrez-Sierra. DJ Amira & Kayla will provide the soundtrack to the catwalk. Celebrity attendees sitting front row will include Larsa Pippen, J.B. Smoove, Tiffani Amber Thiessen, Dascha Polanco, Fabolous, Super Bowl LIV Champion Kansas City Chiefs Tyrann Mathieu, NFC West Champions San Francisco 49ers Emmanuel Sanders and many more.

Haddad Brands feels that it is important to recognize the tragic loss of Kobe and Gianna Bryant, John, Keri and Alyssa Altobelli, Christina Mauser, Sarah and Payton Chester and Ara Zobayan. The sudden tragedy of this magnitude is far reaching and unexplainable. In an effort to keep their memories alive, the 11th Annual Rookie USA Fashion Show will also benefit The Mamba on Three Fund. A donation will be made to keep the memory of those who lost their lives on this tragic day.

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Photo Credit: Vasilyev Alexandr / Shutterstock.com