Virtual Consultations Are Paying Off for Beauty Brands
Across the Internet, aestheticians, makeup artists, hair stylists and beauty educators are holding consultations, classes and beauty confabs. And while the explosion in online activity was born out of necessity from the coronavirus pandemic, the popularity of such events — including a boost in sales and increased conversion rates — means most brands will continue doing them in a post-crisis world. Gretchen Saegh-Fleming, chief marketing officer of L’Oréal USA, said […]
