The Fratellis

Multi-platinum, award-winning Scottish rock band, The Fratellis and e-cigarette brand, Vype are holding a competition to give one lucky unknown music artist or band a platform to accelerate their path to stardom. With COVID-19 having a significant impact on the Arts, Vype and The Fratellis are joining forces to provide support to the music community at a time when it needs it the most. The Fratellis are a multi-platinum Scottish […]

The Fratellis lead singer and guitarist, Jon Fratelli, sat down with Vype to talk about how he stays creative being stuck at home in quarantine. Throughout the interview, Jon speaks candidly about where he finds inspiration, the realities of trying to find 'the flash of an idea' and the creative challenges he has faced over the years. The exclusive content is part of Routes of Inspiration, a newly launched virtual […]

It has been announced that the Vuse brand will be a headline sponsor for the U.S. portion of The Fratellis' upcoming international concert tour. This Vuse sponsorship is part of a broader sponsorship deal between British American Tobacco ("BAT"), RJRVC's ultimate parent Group, and The Fratellis. To celebrate this sponsorship, The Fratellis will offer an exclusive sneak peak of their new song, "Strangers in the Street," via Vuse Vapor's U.S. […]