Tencent WeChat

Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" last week in Shenzhen, China's technology hub, and the companies eventually want to roll the concept out across Burberry's network in China. The Shenzhen social store is the first stage of the partnership, aimed at positioning Burberry as an innovator among Chinese shoppers, […]