Stella Artois joins the Alcohol-Free Beer movement
Stella Artois has launched Liberté, a new 0.0% non-alcoholic option designed to “give you more.” Rather than suggest consumers abstain from alcohol altogether, or zero in on the health and wellbeing benefits of going alcohol-free, the new marketing campaign from the Anheuser-Busch-owned beer brand, encourages drinkers to incorporate drinking alcohol-free lager alongside traditional lager to that they don’t have to cut the night short. The new booze-free option, available in […]
