Sephora

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Fashion

Fashion Fair Cosmetics is relaunching with New Formulas, a New Partnership with Sephora, and Kiki Layne

Fashion Fair Cosmetics — the beloved, iconic, trailblazing luxury makeup brand catering to Black women — is set for a major comeback. After undergoing a change in ownership, a rebrand and a formulation makeover, the legendary beauty brand is hitting the shelves at Sephora this fall. Originally launched in 1973 by Johnson Publishing (the company behind Ebony and Jet) to cater to Black women whose complexion needs were being overlooked by the mainstream cosmetics industry, the department store […]

todayAugust 31, 2021

Fashion

Nordstrom Is the First Retailer to take the 15 Percent Pledge for 10 Years

The 15 Percent Pledge, led by Brother Vellies founder Aurora James, recently celebrated its one-year anniversary of bringing change to the fashion industry by asking retailers to commit to buying from Black businesses and increasing company-wide diversity. Nordstrom is the latest brand to join the initiative, following in the footsteps of others such as Madewell, Sephora, J.Crew, MatchesFashion, Old Navy, and Moda Operandi. But it is the first to sign […]

todayJuly 15, 2021

Fashion

Sephora and Ulta partner with Kohl’s and Target to try and overcome pandemic recession

Sephora will open hundreds of beauty shops inside Kohl’s stores in coming years in a deal that rivals Target’s recent partnership with Ulta Beauty. Some 200 Sephora at Kohl’s locations will open by next fall, rising to at least 850 sites by 2023, the companies announced Tuesday. Sephora will also launch on Kohl’s website next year, offering more than 100 beauty brands, some of which are exclusive to Sephora. The […]

todayDecember 10, 2020

Fashion

Mario Dedivanovic Comes Full Circle With the Launch of His Own Brand, Makeup by Mario

Makeup artist Mario Dedivanovic — known to his nearly 8 million Instagram fans as simply @makeupbymario, has an inspiring story of finding mega success as a first-generation American who worked his way up from being a teenage Sephora retail employee to world-renowned, Kardashian-beloved makeup artist. But no part of Dedivanovic seems willing to rest on his laurels; his success hasn't given him a reason to coast, it's afforded him an opportunity […]

todayOctober 6, 2020

Fashion

Beauty influencer Patrick Starrr announces new cosmetics brand launch with Sephora

Patrick Starrr does things differently. For starters, you won't catch him participating in internet catfights. (Although, an occasional subtweet isn't out of the question.) He's not hawking out his name to every brand on the planet. And in a beauty industry with a culture that thrives on what's happening now, how to be relevant at this moment, and who's hanging with who, Starrr is focused on the big picture: the […]

todayJuly 15, 2020

Fashion

Go Green Eye for St. Paddy’s Day!

Among mass hand sanitizer outages and a directive to stay home, The St. Patrick's Day holiday will feel different this year — but that doesn't mean it's been forgotten. In addition to picking up a chic emerald nail polish and reading up on the real meaning behind the horseshoe symbol, another way to get into the festive spirit is to try some green eyeshadow.  If you're stuck in a rut […]

todayMarch 17, 2020

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