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Rihanna's billion-dollar lingerie brand, Savage X Fenty is set to open its first physical stores next year. In an interview with Bloomberg, the brand's chief marketing and design officer, Christiane Pendarvis, said that you'll "absolutely see some stores in 2022" in the US, without specifying where. The brand would also consider stores in Europe in the future, she said. The company has tested pop-up stores, but it largely operates online […]
Last Wednesday, Rihanna's Savage x Fenty lingerie brand announced that it has completed a $115 million Series B fundraising round. The latest round was led by the Growth Fund of L Catterton, the largest global consumer-focused private equity firm, with participation from existing investors as well as a number of new investors. With the Series B funding, the company plans to expand into retail. But, while Savage x Fenty is expanding, Rihanna's […]
Here's a bright spot to look forward to this holiday season: Megan Thee Stallion is the face of Savage x Fenty's Holiday 2020 campaign. In the imagery, the rapper is seen modeling pieces from the seasonal Pearls of Love Xtra VIP Box — a String of Pearls Cupless Bralette and matching Garter Belt — dropping on Nov. 1. (In additional, yet-to-be-released photos, she poses in looks from Savage Not Sorry collection, in a special Goji […]
Rihanna was ahead of her time last year when she partnered with Amazon Prime to release a digital fashion show for her Savage X Fenty lingerie line. While there was a live audience of fashion folks in attendance during filming then, this year we'll all be watching the sure-to-be-incredible show unfold safely from home at the same time, on Oct. 2 — once again, via Amazon Prime Video. Yes, Rihanna is […]
Megan Thee Stallion is taking her hit song “Savage” to the next level as the new brand partner for Rihanna’s Savage x Fenty lingerie brand. The musician appears in the company’s latest campaign, #SavageXTheeStallion, which is part of the brand’s community-led summer campaign initiative where brand partners, ambassadors and influencers create self-produced photoshoots from their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns. […]
After years of controversy and sliding sales, Leslie Wexner, the billionaire behind Victoria’s Secret, is stepping down as its CEO. Wexner’s exit, confirmed by Bloomberg last week, has been a long time coming. The brand has been in free fall for years: The Victoria’s Secret Fashion Show was officially canceled last year after years of declining viewership, and the brand’s sales started falling in 2017, as customers turned to new […]
New York Fashion Week, which begins Feb. 7, will usher in scores of new runway looks for the fall 2020 season, but the bigger news could be the industry-wide shifts that are happening off the catwalk. Fashion fans will remember that just a few months ago the NYFW spring 2020 season had its fair share of entertainment-meets-fashion shows. Rihanna made waves by debuting her second Savage x Fenty collection with […]
2019 is coming to a close, ushering in a new decade full of possibilities for the fashion industry. And while there's still a lot of work to be done in terms of making size inclusivity the norm, the past year has seen some major progress when it comes to brands embracing all body types. That’s crucial, because, as a 2016 study from researchers Deborah A. Christel, PhD and Susan Dunn found, […]
Plus-size women were taking over the street style scene at New York Fashion Week as well as the runways this year. Curvy supermodels like Ashley Graham took center stage at a myriad shows, including Savage X Fenty, Chromat, and Christian Siriano. CURVYcon also brought together fashionistas from all around the world. From bright colors to animal prints and more, there’s no shortage of style inspiration for fall and beyond! If […]
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