Ryan Jordan executive creative director IMRE

This month, Tiffany & Co. pulled an Oldsmobile. In an effort to lure the Gen Z world to try and buy some of their wares, the luxury jewelry brand rolled out a campaign called “Not Your Mother’s Tiffany”—and some of the "mothers" it alluded to were less than thrilled. The campaign’s multiple videos, running on Instagram and Twitter, feature posters of young, edgy-looking models—coupled with the bolded words “Not Your […]