Goop

The launch of Gwyneth Paltrow’s collaboration with Proenza Schouler for G. Sport — Goop’s athletic line — may have been held off “if it was another category,” said Shaun Kearney, Goop’s general manager of fashion and home. “We discussed holding the collection.” With the current climate, many brands are postponing launches and rethinking marketing strategies. As the world turns to life’s bare essentials, retail (particularly the extravagance of luxury) has […]