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Generation Z

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Food & Drink

Gen Z Wants Cocktails and Beers Without the Buzz

Generation Z consumes less alcohol than previous generations, sparking demand for craft cocktail and beer flavors without the buzz. Beverage flavors are spilling over into snacking categories, including sugar confections, frozen desserts, chocolate confections and snack bars, too. At the Sweets & Snacks Expo held in May in Chicago, examples on display included cocktail-inspired chocolate cordials and snack nut mixes and sourdough pretzels flavored with hops. In fact, Synergy Flavors […]

todaySeptember 26, 2019

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Food & Drink

Studies Show ‘Gen Z’ are the Next Generation of Foodies

The next generation of American consumers is ethnically diverse, tech-savvy and on the move. Technomic’s Special Topics Study, “GEN Z: Decoding the Behaviors of the Next Generation,” finds that they are discerning consumers, driven mainly by flavor, and that their flavor preferences, while still relatively simple, are just starting to show some sophistication. As they mature, they are more influenced by their peers and by digital and traditional media. “Gen […]

todaySeptember 25, 2019

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