Studies Show ‘Gen Z’ are the Next Generation of Foodies
The next generation of American consumers is ethnically diverse, tech-savvy and on the move. Technomic’s Special Topics Study, “GEN Z: Decoding the Behaviors of the Next Generation,” finds that they are discerning consumers, driven mainly by flavor, and that their flavor preferences, while still relatively simple, are just starting to show some sophistication. As they mature, they are more influenced by their peers and by digital and traditional media. “Gen […]
