‘Anti-Viral-Leisure’ Could Be a $20 Billion Opportunity for ailing Fashion Industry
Fashion businesses have taken significant financial hits due to the ongoing Covid-19 pandemic. As these companies look for ways to get through it, a new category is emerging: protective apparel and accessories — or "Anti-Viral-Leisure," as WWD has coined it. Marshal Cohen of NPD, one of the top American market research companies, told WWD, "Fashion is probably the most challenged of all industries right now, and it's going to be […]
