Pull Up for Change introduces new ‘Make it Black’ initiative
February is Black History Month, so the timing couldn’t be more perfect for Pull Up for Change and its founder Sharon Chuter's new "Make it Black" campaign to take aim at outmoded, negative associations with the word "black." Initiatives include introducing a Change.org petition to change the dictionary definition, and partnering with nine beauty brands on a fundraising campaign. "The Make It Black campaign deals [a] blow to systemic racism and calls for […]
