Cinelytic

The Verge reports that Storied film company Warner Bros. has signed a deal with Cinelytic, an LA startup that uses machine learning to predict film success. A story from The Hollywood Reporter claims that Warner Bros. will use Cinelytic’s algorithms “to guide decision-making at the greenlight stage,” but a source at the studio told The Verge that the software would only be used to help with marketing and distribution decisions […]