Charli D’Amelio

It’s best to think of the Super Bowl as the Content Bowl; brands try to outdo each other with celebrity power, attempts at creating viral moments, and trailers for the biggest movies. This year, that included TikTok. TikTok aired a 30-second Super Bowl commercial during the game, leaning into the realness of its creator base. The tagline at the end of the video suggests TikTok is “real athletes, real fans, […]