Bad Bunny Shares his Refreshingly Optimistic Take on La Vida Más Fina
The Corona family of brands has teamed up with Puerto Rican reggaeton sensation and crossover artist Bad Bunny to diversify the perspective reflected in its new campaign, "La Vida Más Fina." With his ability to overcome barriers and transcend stereotypes, Bad Bunny brings an authentic voice and allows the nearly 100-year-old brand to stay true to its Hispanic roots. The campaign tagline is intentionally in Spanish, symbolizing a heightened recognition […]