Authentic Brands Group (ABG)

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Fashion

The Bandage Dress is Back, but this time it’s at a Price We Can Afford

The bandage dress, seen all over runway supermodels and red carpet starlets during the 90's and 2000's is BACK in 2022.  But this time, the design house that made it famous, Hervé Léger is making them accessible for everyone, by teaming up with Forever 21. Although the bandage dress's popularity waned over the past decade, Hervé Léger recently underwent a refresh via new creative director Christian Juul Nielsen. Shoppers can […]

todayApril 15, 2022

Fashion

Adidas Sells Reebok to Authentic Brands

Adidas has announced plans to sell Reebok to Authentic Brands Group. Authentic Brands Group will pay around $2.5 billion — the majority in cash — for the brand, according to a press release. The German sportswear company first revealed its intentions to divest from Reebok, which it has owned since 2006, in February, following an internal business review and the brand's underperformance. Footwear News reported that Authentic Brands Group was shortlisted as […]

todayAugust 19, 2021

Fashion

ABG, Simon, Brookfield Finalize Deal to Buy Forever 21

Looks like Forever 21, once thought to be going the way of the Do Do Bird, will not only stay in business, but its new owners are set to expand its brand around the world. Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, announced this week that the acquisition of America's original fast fashion retailer, Forever 21 has been finalized. ABG and Simon Property Group (Simon) […]

todayFebruary 20, 2020

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