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Aurora James founder Brother Vellies

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Fashion

Nordstrom Is the First Retailer to take the 15 Percent Pledge for 10 Years

The 15 Percent Pledge, led by Brother Vellies founder Aurora James, recently celebrated its one-year anniversary of bringing change to the fashion industry by asking retailers to commit to buying from Black businesses and increasing company-wide diversity. Nordstrom is the latest brand to join the initiative, following in the footsteps of others such as Madewell, Sephora, J.Crew, MatchesFashion, Old Navy, and Moda Operandi. But it is the first to sign […]

todayJuly 15, 2021

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Fashion

Brother Vellies and Keds launch a Collaboration with When We All Vote

No matter how much love we have for our fancy shoes, given our new at-home lifestyles, opportunities for wearing them these days are few and far between. Instead, over the course of the last five months, it’s been our collection of logo-printed, polka-dotted, and color-blocked socks that have adorned our feet. And the cozier they are, the better. So it's actually perfect timing that that Aurora James’ Brother Vellies is […]

todayAugust 18, 2020

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Fashion

CFDA Announces Initiatives to Combat Systemic Racism in Fashion

Over the past several days, amid outcries for justice in the deaths of Black people at the hands of police, many individuals working in fashion have spoken out against the industry's long-standing history of racism. Some have offered suggestions on how to fix it (like Aurora James's call on retailers to stock 15% black-owed businesses as reported by fashionista.com); others called on publications and companies to diversify their staffs. On Thursday, […]

todayJune 9, 2020

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Fashion

These Four Designers and Brands are finding new ways to Sell Luxury

Luxury designers and retailers know that when it comes to their product, it’s a pretty hard sell these days. With the primary, practical needs of both work-from-home staples like loungewear and slippers or athletic- and wellness-focused gear like running shoes and yoga pants, the demand for beautiful high heels, evening dresses and the like is understandably low.   Regardless, designer and high-end brands know that they will need to stay […]

todayApril 28, 2020

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