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Tech Made Simple

Looks like CES 2022 might be imploding as T-Mobile, Amazon, and others bow out over COVID-19 concerns

In a case of pandemic deja vu, another gigantic tech tradeshow that looks like it may be falling apart as the COVID-19 pandemic goes on, and on, and on. T-Mobile CEO Mike Sievert, one of the Consumer Electronics Show’s featured speakers, has publicly announced that his company won’t be attending the world’s largest electronics show next month. And according to Bloomberg’s Mark Gurman, Amazon has also decided not to attend the show […]

todayDecember 23, 2021

Tech Made Simple

Super Bowl 2020 Ads pushed Electric Vehicles – but were Viewers Buying?

The Super Bowl is always a vehicle for auto ads, but Super Bowl 54 was the year of the electric vehicle.  In previous years, there had never been more than one E.V. ad in the Super Bowl. This year, there were four.   In a year when Fox reaped $5.6 million for a 30-second ad, Porsche shelled out for a 60-second ad promoting its electric sports car, the Taycan; Audi […]

todayFebruary 5, 2020

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