Starbucks launches a Premium version of its Instant Coffee

Let’s face it, we’ve all consumed some instant coffee at some point. But let’s be real here, it’s not usually super tasty.  Sometimes it’s downright nasty. But that’s all in the past now. Starbucks is introducing a premium version of its instant coffee, so you can capitalize on the convenience without skimping on quality… or taste.

With just about everyone stuck at home this past year, we had to play barista ourselves—a trend that’s ignited instant coffee sales. According to Starbucks, their sales spiked 12.5% over the last year. The Seattle-based coffee giant, however, wants to elevate that experience for you.

“You won’t have to choose between taste and convenience with Starbucks Premium Instant, which makes it easy to upgrade your everyday cup of multi-serve instant coffee with the Starbucks quality taste you know and love from the comfort of home,” Starbucks said in a statement, adding, “created with the same high-quality beans used in Starbucks cafes, Starbucks Premium Instant coffee is available in three varieties.”

Here’s what to expect from Starbucks Premium Instant, according to a spokesperson:

• Starbucks Medium Roast Premium Instant Coffee:features Latin American coffee with notes of milk chocolate and nuts
• Starbucks Dark Roast Premium Instant Coffee:boasts a sweet, toasted flavor with dark chocolate
• Starbucks Blonde Roast Premium Instant Coffee:a bright and complex flavor with crisp, sweetness

All three roasts are officially available online and in grocery stores for $9.99 in 3.17-ounce canisters.

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