Shaun White Announces Latest Venture

Krave has recently announced highly-decorated action sports icon and beloved athlete, Shaun White, is joining Team Krave as investor, advisor and global brand ambassador. Krave, the industry-leader that transformed the category over a decade ago with its unexpectedly tender and boldly flavored products, welcomes White and his creative verve amidst growing excitement for what the brand is bringing to the category this year, including White’s own Krave flavor, which consumers can expect to hit shelves this coming winter.

A longtime fan of Krave with the notable habit of eating a large steak before competition finals, White joins the brand that revolutionized meat snacks much like he did action sports. As a better-for-you, boldly flavored, and surprisingly tender jerky, Krave created a category all its own and is uniquely positioned to satisfy those like White who make the most out of every challenge and never settle for second-best in anything, including their choice of protein-packed, convenient snacks.

“Krave is the original brand to go the extra mile to create a better-tasting, flavor-forward product that really turned jerky on its head – that’s what first drew me to the brand,” said White. “That’s also what makes Krave such a great fit for my lifestyle and is a big part of why I wanted to bring my perspective and unique experience as an athlete and entrepreneur to the brand. We have some exciting things in the pipeline with some really cool new packaging and going grass-fed.”

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