Serena Williams Launches Latest Collab

Away has announced the arrival of their latest collaboration with Serena Williams, a further installment of the partnership between the global lifestyle brand and the legendary athlete and entrepreneur. The collection features an assortment of luggage and travel essentials, including never-before-seen silhouettes by Away; each thoughtfully designed to equip travelers who are already dreaming of future travels.

Available for purchase beginning January 28th, the new Away x Serena Williams collection features sleek features, new colors, and a custom exterior print that reflects Serena’s unique, bold style. Uniting her passion for travel with her desire to spend time with her family, this line includes luggage for everyone—including a Kids’ Carry-On, Mini Convertible Backpack Tote, and Pet Carrier—as well as versatile accessories that adapt to any travel scenario.

“Travel has always been ingrained in my identity, both professionally and personally, which is why I am so excited to continue my partnership with Away. Despite the current limitations of travel, being able to bring this new collection to life has been such a rewarding, collaborative process,” said Serena Williams. “With this latest phase of our work together, I’m thrilled to share a collection that speaks to the new realities of travel and highlights my personal take on design and functionality, all with the hope that it can get people excited for the future.”

To date, highlights from the Away x Serena Williams partnership include two comprehensive travel collections, dozens of limited edition products, an OOH takeover at JFK’s Terminal 4, and exclusive content shared via the brand’s in-house publication, Here Magazine. This collaboration is the latest in a series of thoughtful partnerships and initiatives from Away, which have been central to the brand’s evolution since its inception.

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