Saks Fifth Avenue helps to Get Out The Vote

This week, on National Voter Registration Day, Saks Fifth Avenue unveiled a new display at its highly-trafficked Fifth Avenue flagship windows. It chronicles different voting milestones through U.S. history. It’s timely, and it’s not just for optics: Inside, the retailer has set up a booth where customers can register to vote, print absentee ballot applications and check their registration status through October 9.

This set-up is done partly in partnership with HeadCount, which will have experts on-site, on the Saks Fifth Avenue sales floor, to answer any questions and to register voters. The retailer also launched a portal online with Vote.org that has information about voting.

“While Saks has a long-standing history of championing a number of important causes, engaging with our community to get out and vote — and using our influence to generate excitement around voting — is a first,” Emily Essner, CMO of Saks Fifth Avenue, told Fashionista, in an e-mail. “We’re thrilled to be part of a movement that inspires Americans to get involved and encourages our community to take action.”

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Photo Credit: Victoria Lipov / Shutterstock.com