Rosilyn Houston Named one of the Most Powerful Women in Banking

BBVA USA’s Senior Executive Vice President and Chief Talent & Culture Executive Rosilyn Houston was named American Banker’s Top 25 Most Powerful Women in Banking list, marking the fifth consecutive year she has been recognized by the outlet.

Previously included from 2016 – 2018 as one of its Women to Watch, Houston was advanced in 2019 to its Most Powerful Women in Banking list in spot no. 20 of 25. In 2020, the outlet took a temporary break from its ranking, instead grouping the women by role.

In recognizing her, American Banker pointed out Houston’s efforts around employee health, specifically those around breast cancer awareness. After learning that cancer was one of the leading medical issues for employees and their family members and that breast cancer was the top cancer diagnosis for the bank, Houston challenged herself and her team to create educational opportunities for women in the bank and in the community. During breast cancer awareness month, for every mammogram screening completed by an employee, the bank sponsored a screening for uninsured women in low income communities in the Birmingham and Houston markets. The effort resulted in a 25 percent increase in screenings for the eligible employee population in Birmingham and Houston. This effort is extended to women in Dallas and Phoenix communities in 2020.

Before the pandemic came to US shores, Houston focused her 2019 efforts on programs that empowered employees and boosted employee satisfaction, as well as connected BBVA’s core values into all of the bank’s program offerings. As a result, the bank’s engagement index, a ratio that measures the percentage of employees engaged and committed to the bank versus those that are disengaged, both rose and exceeded the recommended target ratio for the first time.

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