Reddit launches new Video Feed for iOS phones

TechCrunch reports that Reddit’s new video feed, which pulls content from subreddits you follow along with some you don’t, started rolling out to iOS users on Friday.

If you load the feed on your Reddit iOS app, the experience is unavoidably TikTok-like. You can scroll through a vertical, perpetual list of videos featuring content from the wide world of Reddit. Interaction options include upvoting and downvoting, along with commenting, “awarding” (using Reddit’s in-app currency to purchase medals and reactions), and sharing.

What’s not clear is how Reddit pulls video content from subreddits you don’t follow. TikTok is famous for its algorithm, but when TechCrunch asked if Reddit deployed something similar, the company declined to comment.

It shouldn’t be too surprising that Reddit is pushing further into video. Not necessarily because other platforms and social networks like Instagram and Snapchat have their own TikTok competitors, but because when they acquired Dubsmash they pretty much admitted it. The creative video app isn’t involved in this specific feature, but Reddit still intends to incorporate its video tools — and entirely new ones — into its platform going forward.

So far, Reddit hasn’t shared specific details on when you can expect the feature to hit your device, or if it’ll come to Android, but it is rolling out now, so keep on the lookout.

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