LiveXLive Media, Inc, a global digital media company focused on live entertainment, Mass Appeal, an entertainment company focused on urban culture and Nas, one of the most influential and respected hip hop artists of all time, today announced the creation of a 360 degree partnership to create, produce, and distribute original urban-focused content. Mass Appeal and Nas will also curate a Slacker Radio station, and work with LiveXLive to establish brand partnerships and develop new opportunities within the urban and hip hop genres.
“Our partnership with Nas and Mass Appeal symbolizes our status as a leader in hip hop and urban-focused content. Nas is one of the most acclaimed and commercially successful artists of all time — he’s sold in excess of 30 million records, and he’s been recognized with more than 20 Grammy, BET, and MTV award nominations over the course of his career. Mass Appeal’s accomplishments are equally impressive,” said Rob Ellin, Chairman and CEO of LiveXLive. “The synergy of our partnership will be powerful as we together develop authentic, innovative concepts and programming.”
Under the terms of the agreement, LiveXLive, Nas, and Mass Appeal will also jointly develop and produce a slate of premium original content for the LiveXLive platform or co-produce original content to be sold to third-party platforms. Nas will also serve as one of LiveXLive’s brand ambassadors and curate programming with Mass Appeal for Slacker Radio station.
“I’m excited for Mass Appeal to continue expanding into different areas of media and music consumption in 2019. Our partnership with LivexLive is the next step in that evolution. We want to show the power live performances can have in connecting with fans, and this collaboration will bring them experiences in real time,” said Nas.
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