Pop Icon Dua Lipa Stars in “No One Is Just One Flavor” Campaign

Grammy Award-Winning Artist Dua Lipa is joining forces with Truly Hard Seltzer to launch the brand’s No One Is Just One Flavor campaign. The campaign celebrates the unique flavors of Truly and the unique sides to each one of us, starting with Dua Lipa.

The campaign will debut May 22 with a TV spot on Saturday Night Live. Set to her platinum hit “Physical,” viewers will see that Dua Lipa is more than a pop star. Among other things, she’s bilingual, a dog mom, and a yoga enthusiast. The spot was produced by Goodby, Silverstein & Partners and directed by world-renowned photographer and director David LaChapelle, and brings viewers into a joyous world full of flavor, with rich imagery and animation.

“To me, No One Is Just One Flavor means that we all have many facets,” said Dua Lipa. “There are so many different parts of us that make us unique – whether that’s speaking different languages, your job, or where you call home. All those tiny little parts, those tiny flavors, make you who you are – and we should celebrate that!”

The brand’s partnership with Dua Lipa stretches far beyond her appearance in the TV spot. She’ll be featured in social, digital, and out-of-home, as well as point-of-sale, where Truly drinkers will have a chance to win more than $1 million in concert prizes, including VIP experiences to meet the pop star and attend a performance this Fall. The campaign will also include “Truly Inspired,” a 2021 summer content and livestream concert series produced by Live Nation featuring artists hand-picked by Dua.

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Photo Credit: Andrea Raffin / Shutterstock.com