Pitbull Announces New Collaboration

GRAMMY® winner Pitbull has announced a new multiplatform marketing collaboration. Pitbull, also known as Mr. Worldwide, is helping get the word out that Boost Mobile provides a simple solution for people who want to stay connected to what’s important and get more out of life.

The campaign proclaims that Boost Mobile is one of the best values in wireless and gives people more value at every turn. In addition to national TV, radio and digital campaigns, Pitbull will appear in live events, in-store experiences and customer giveaways. The campaign will kick off this fall.

“We love Pitbull’s signature phrase ‘Dale!’ and how he tells people to ‘go for it’ and get more out of life,” said Angela Rittgers, senior vice president of sales and marketing-Boost Mobile. “This is a great parallel to our new campaign, where we say switching to Boost gets you More. When Boost Mobile and Pitbull come together, people get more of what they want.”

This is the first partnership secured through 305 Worldwide, the new full-service multicultural agency launched last month by Horizon Media in partnership with Pitbull.

“I feel simplicity is the key to success. Boost Mobile makes it easy to stay connected,” said Armando Christian Perez (Pitbull), who also serves as Chief Creative for 305 Worldwide. “Boost Mobile also creates value for customers who can benefit from affordable wireless service.”

All Boost Mobile plans have no annual service contract, but they do include unlimited data, talk and text and the latest phones from top brands at affordable prices. Service plans include taxes and fees, mobile hotspot, unlimited music streaming and 99% nationwide coverage with voice roaming.

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