Pinterest TV launches this month with e-commerce shoppable content for Home, Fashion, Food and More!

Pinterest is diving deeper into the e-commerce game with its upcoming shoppable live series, Pinterest TV, which is set to debut on November 8th. Each episode will star a creator from the platform, airing Monday through Friday at 6PM ET on iOS and Android. Shows will cover different topics every day, ranging from fashion, beauty, home, food, and more.

“Pinterest is a destination for people to watch, shop and try inspiring ideas in categories like food, beauty, home, and DIY. Through recent advancements with shopping and creator features, Pinners are engaging in more immersive formats and actionable entertainment than ever before,” states the Pinterest Newsroom.

On Fridays, episodes turn into a QVC-style shopping show, where viewers can purchase exclusive products from different brands, such as Patagonia, Crown Affair, Allbirds, Outdoor Voices, Mented, and Melody Ehsani, using special discounts. Some Pinterest-exclusive shows are already in the works, like Christian On, in which fashion designer Christian Siriano will replicate the most popular fashion-related searches on Pinterest. Meanwhile, Monica Suriyage and food creators from Pinterest will help rescue failed holiday dishes in Unfail My. Other confirmed shows are planned with makeup artist Manny MUA, Olympic athlete Tom Daley, and comedian Robyn Schall.

Every episode will be recorded and available to watch via the TV icon in the top-left corner of the Pinterest app. During the show, you’ll be able to ask questions in the chat and interact with hosts.

Yeah, but how do you shop?  According to the website, “on Pinterest TV, creators can showcase and tag products so Pinners can shop and purchase on the retailer’s site. Hosts will have a shopping toolbox to enable live shopping experiences including a product drawer with prices and product details, product drops and brand collaborations, a display of how much is left and a limited-time-offer module to offer discounts.”