Paris Hilton Slated to Headline IAB Brand Disruption Summit 2020

Global celebrity Paris Hilton will open IAB’s Brand Disruption Summit 2020 in a keynote conversation bringing together how Paris Hilton Entertainment was built into an independent billion-dollar direct-to-consumer business, IAB has announced. The three-day conference, the largest in the world devoted explicitly to disruptor brands–and their practices, processes, and partnerships–will be held on November 9-11, and will shine a spotlight on how emerging brands are growing market share and established brands are pivoting in response by building direct relationships with their customers.

“Disruptive brands are changing the marketing equation. They are addressing shifting consumer behaviors and adopting new technologies throughout their organization to improve efficiencies and strengthen customer relationships. This new business model is impacting every major product category and changing the way we buy, sell, and go to market,” said David Cohen, CEO, IAB. “The Brand Disruption Summit is the only event where the entire digital marketing industry—direct-to-consumer brands, incumbent brands, agencies, and technology providers—can come together to exchange ideas and learn from each other in real time.”

On November 9, attendees will hear from Paris Hilton, CEO & Entrepreneur of Paris Hilton Entertainment, during the fireside chat: “From Reality TV to Real Business: Lessons in Brand Disruption from Paris Hilton and Carter Reum.” The conversation will explore how Paris went from socialite to the CEO of a billion-dollar global business featuring 19 product lines and earning over $4 billion in revenue. They’ll also hear insights from Carter Reum, entrepreneur, author and co-founder of M13, a full-service venture engine with a brand studio that incubates ideas into sustainable companies with partners such as P&G ventures, Daily Harvest, and FabFitFun.

Paris Hilton said, “Throughout my career, I have always taken pride in being ahead of the curve with identifying and capitalizing on consumer trends. The Simple Life broke the mold and set the standard for reality television. As an influencer in the public eye long before social media, I evolved my brand with emerging social platforms. I’m so proud of the empire Paris Hilton Entertainment is today, and I’m thrilled to collaborate on this keynote with Carter Reum. M13’s early investments have become some of the most iconic consumer companies, and, with Carter and his partners’ insights on the future of consumer behavior, they are now investing in the next generation of household brands. We look forward to sharing our experiences building brands in the digital age.”

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