Online Retailer Farfetch takes a dive into the Beauty pool, along with Virgil Abloh’s Paperwork

Farfetch has entered the beauty pool.  Launching on April 20, the global marketplace added a selection of skin-care, make-up, hair, fragrance, bath and wellness products from over 100 beauty brands, including Tom Ford, Chanel, Charlotte Tilbury, and La Mer, to name just a few. To coincide with its beauty launch, Farfetch has launched the Beauty Global Community platform, which will allow customers to engage and connect with multiple beauty experts and peers.

“Farfetch will provide its extensive luxury audience an immersive crossover between fashion and beauty with a unique opportunity for discovering and shopping beauty online through a curated selection of products and community voices — serving customers across ages, races, cultures and genders,” an official press release states.

As Vogue Business reports, Farfetch’s unique retail model, technological capabilities and approach to community building will be a key point of difference, says Rogers. Farfetch will operate an e-concessions model, as it does for fashion, whereby brands featured on the platform pay Farfetch a commission on sales (usually about 30 per cent) but manage their own inventory and logistics.

One of the high profile beauty brands that will be available on Farfetch is Virgil Abloh’s beauty line Paperwork, which debuted posthumously on Off-White’s Fall 2022 runway back in February.  It is also now available for purchase on the brand’s own site as well. According to Vogue, Abloh saw the expansion into beauty as “another canvas, another surface for human expression.” The collection acts like a “toolkit.”

Positioned as genderless and ageless, the collection comprises four Solution fragrances, six Imprint face and body solid pigment crayons, a set of Template stencils, and six Color Matter nail polishes. The focus is on experiencing the products in a customisable way, encouraging endless creativity.

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