“With the 2020 Summer Olympics fast approaching, I train every day,” said Lochte. “Working with Fitplan to develop this program allows me to personally share what I do to get ready for my biggest competitions to a vast network of like-minded and inspired people who are looking for new workouts and ideas. I’m really excited to launch this program with such a perfect partner and couldn’t be happier to be a part of the Fitplan team.”
Lochte is a four-time Olympian and a favorite for the USA Swimming Men’s National Team heading into Tokyo 2020. With the release of his personal program, he joins an elite roster of pro athletes and trainers that includes baseball great Alex Rodriguez – whose belief in the app led him to also become an investor – pro football star Christian McCaffrey, and 50+ other fitness personalities. As part of the Fitplan squad, Lochte will be able to combine his athleticism and influence to reach people who are looking for accessible on-demand personal training.
Commenting on the partnership with Lochte, Fitplan co-founder and CEO, Landon Hamilton added, “Our mission with Fitplan has always been to deliver the best in on-demand fitness through the most decorated and respected trainers and athletes so adding him to the roster is a natural fit. We can’t wait for Fitplan users to check out his program and dive into his Olympic-level program.”
Launched in 2016 by Cam Speck and Landon Hamilton, Fitplan’s training routines vary in both length and intensity, catering to all levels of experience, from beginner to expert. Workouts range from 20- to 30-minute routines for those crunched for time, to more intense 90-minute workouts and extended multi-week plans.
Fitplan features an active community of fitness enthusiasts with its roster of fitness personalities and athletes reaching a combined social audience of more than 170 million people.
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Photo Credit: Leonard Zhukovsky / Shutterstock.com
