Old Navy is a go-to retailer when it comes to affordable clothes for the family, but now the brand has put in place a slate of revamps — ones other retailers should be paying attention to — that will make shopping there far more size-inclusive. As of Friday, August 20th, every women’s style is now available in sizes from 0 to 30 and XS to 4X, and pricing will be consistent across all of them.
Online, there’s no more plus section; the site integrates plus and standard sizing into just one inclusive range of sizes, and the models showcase different body types in sizes 4, 12 and 18, so you can see how the clothes might look in a fit close to your size. The company has also reinvented its fit process and sizing standards using 389 3D digital models of real women, adjusted sleeve openings so bras won’t show and made sure each size was flattering on each body.
Best of all, there’s more to come in the future: Each and every store is getting redesigned to be more inclusive too. Layouts will reflect the changes online in real life, with one women’s section housing a full range of sizes in each style and mannequins that are also sized 4, 12 and 18.
And to celebrate Bodequality, Old Navy is offering customers 30% off your entire order, in addition to up to 50% off items sitewide. The discount is automatically applied at checkout, so you don’t even have to type in a code.
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Photo Credit: JHVEPhoto / Shutterstock.com
