Nora Zimmett To Chief Content Officer And EVP Of The Weather Channel

Entertainment Studios, one of the largest independent producers and distributors of first-run syndicated television programming for broadcast television stations, and owner of eight 24-hour HD television networks now serving nearly 160 million subscribers — including The Weather Channel television network and its streaming service Local Now – proudly announces the promotion of Nora Zimmett to Chief Content Officer and Executive Vice President, overseeing live and original programming for The Weather Channel, as well as its world-renowned storm coverage. Nora will continue to report to Tom O’Brien, President of Weather Group and Executive Vice President of Allen Media LLC.

In addition to continuing to drive the editorial and creative direction of The Weather Channel – the most trusted name in news media – Zimmett is adding the content development and team building for the first Spanish-language weather network – The Weather Channel en Español – to her portfolio.

“Nora Zimmett’s elevation to Chief Content Officer/EVP is well-deserved and she is the perfect person to help lead our team as we continue to grow The Weather Channel’s media and technology brand worldwide,” said Byron Allen, Founder/Chairman/CEO of Entertainment Studios. “Accurate and trusted weather content is an essential service and is needed to protect and save lives. Nora is an excellent executive who lives up to this enormous responsibility.”

In her role as SVP of Content and Programming for the network, Zimmett led the team responsible for production of The Weather Channel’s flagship morning show AMHQ (America’s Morning Headquarters), WEATHER CENTER LIVE, its popular original shows, and its world-renowned storm coverage. Zimmett has also been instrumental in developing captivating segments by taking data and turning it into tangible information for viewers through its award-winning Immersive Mixed Reality (IMR) technology that goes beyond a typical forecast report. In 2017, Zimmett led The Weather Channel to record-breaking ratings and an Emmy nomination for the team’s coverage of Hurricane Harvey. In 2018, time spent viewing for The Weather Channel leapt 31 percent year-over-year and delivered over 5,000 hours of live television.

Last year, Nora was named one of the most creative people in business by Fast Company and one of the most powerful women in television by Cablefax. She is active in Women in Cable Telecommunications and is a fellow in the prestigious Betsy Magness Leadership Institute, the flagship leadership development program of the cable and telecommunications industry. Nora graduated with honors from Harvard University with a bachelor’s degree in English. “I’m honored to serve as the network’s Chief Content Officer and EVP. The Weather Channel is one of the most beloved and trusted brands in America. We will continue to serve as the leader in severe weather coverage and will produce the most innovative weather and information of any media outlet,” said Nora Zimmett. “I am especially proud to help launch The Weather Channel en Español as we believe it is important to reach an underserved community and language should not be a barrier to lifesaving information.”

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