NFL FLAG Teams up to Help More Athletes Play

NFL FLAG has just recently announced a partnership with Every Kid Sports, a national 501(c)(3) non-profit organization, to help make NFL FLAG more accessible and affordable to athletes from income-restricted families across the U.S.

Every Kid Sports removes the financial barrier of youth sports participation by covering the cost of registration fees for athletes from income-restricted families, so they can experience the positive benefits of playing sports.

Through their signature program, the Every Kid Sports Pass, Every Kid Sports covers recreational youth sports registration fees up to $150, four times a year, per child aged 4-18, and is available to families who qualify for SNAP, WIC, or Medicaid.

“We look forward to helping income-restricted families get the same opportunity to play NFL FLAG as families of means,” states Every Kid Sports Co-Founder and Executive Director, Natalie Hummel. “We believe in the power of sports to transform lives and giving these kids the chance to experience the joy of playing flag football is why we exist. It will be wonderful to see how many kids and leagues we can support through this partnership.”

The partnership has already launched in select markets across the U.S. and will continue to rollout throughout the country to support young athletes in all 1,600 locally operated NFL FLAG leagues. Current markets include Dothan, AL, Birmingham, AL, Flint, MI, and Detroit, MI.

“With the launch of NFL FLAG Alabama and the World Games in 2022, Alabama was the obvious choice to kick off this partnership with Every Kid Sports,” said NFL FLAG Executive Director and RCX Sports CEO Izell Reese. “NFL FLAG has been committed to improving the accessibility and inclusivity of the game of flag – especially among girls. Every Kid Sports will allow us to expand even further and help create opportunities for all athletes to play – no matter what their financial situation.”

Flag football is a growing sport with regular participation of more than 3 million youth and adults in the United States. NFL FLAG is an NFL licensed property of over 500,000 youth athletes ages 5-17 across all 50 states.

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