Next Level Hemp

Hemp hearts, seeds and oils are nothing new to food and body care lovers — they’re in everything from waffle mix to dried pastas. Heck, even baby hemp leaves have had their moment in the microgreens trends. But a new interest in the potential benefits stemming from other parts of hemp plants has many brands looking to explore the booming cannabis biz.

While CBD oil is still technically taboo (prohibited in food, body care and dietary supplements under federal law), retailers, culinary experts and consumers can’t miss the cannabis craze when visiting food industry trade shows, food innovators conferences or even local farmers markets.

But there’s more to this trend than CBD. Andalou Naturals has introduced hemp plant stem cells in their CannaCell body care collection (try their Harmony Botanical Body Lotion & Happy Day Cream). Non-cannabis-derived sources from the endocannabinoid system (which are named after the cannabis plant that inspired their discovery), like phytocannabinoids that exist in nature, are also becoming more visible and prevalent due to the growing trend. Products like Emerald Health BioCeuticals EndoCalm Supplement and Manitoba Harvest Organic Hemp Seeds are showing up on retail store shelves and online.

It’s clear that hemp-derived products are going mainstream, if not by wide distribution, then by word of mouth!

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