March of Dimes® partners to Launch Resources to Support Moms and Babies

RB’s Enfa™ Brand and March of Dimes® announced the launch of the Better Starts for All™ website – BetterStartsforAll.com – a digital destination for pregnant women and families to access information on preconception, prenatal and postpartum care, as well as the latest facts on the COVID-19 pandemic as it relates to their health and well-being. The Better Starts for All™ initiative aims to ensure all moms and babies in the U.S., especially those with the greatest need, have the best start in life.

The new website is part of a broader maternal and infant health initiative developed by the brand Enfa™ and March of Dimes® to tackle the maternal and infant health crisis in the U.S. The U.S. is among the most dangerous countries in the developed world to give birth, with more than five million women living in maternity care deserts – counties with no hospital offering obstetric services and no OB providers — and about ten million women living in counties with limited access to care1, highlighting an important issue impacting communities with the greatest need.

“Better Starts for All™ is the brand Enfa™’s chance to take a stand for those most vulnerable in our country, particularly during such a challenging and uncertain time where the COVID-19 pandemic is putting women in maternity care deserts at an even greater risk and access to care is critically important,” says Pat Sly, Senior Vice President & General Manager, RB North America Nutrition. “All moms and babies should have the opportunity to get the information and care they need, and we are proud to stand beside March of Dimes® and their legacy of addressing some of the toughest health issues in our country by offering many digital resources to support the best start for our most important person, every baby, in all times.”

Over the next few months, the Better Starts for All™ website will be updated with new educational materials and virtual resources to support families during this difficult time so they are up-to-date with the latest information. Additionally, the brand Enfa™ will work with March of Dimes® through Better Starts for All™ to pilot solutions in parts of Ohio and Washington, D.C., that will advance solutions towards eradicating maternity care deserts in those communities and the U.S. overall. The regions chosen in Ohio and D.C. were rural and urban markets, respectively, and were identified amongst counties within the U.S. to have several socioeconomic and health obstacles and the greatest risk for maternal mortality. Better Starts for All™ will utilize mobile health resources, supportive pregnancy care, and virtual programming to reach moms right where they are in these pilot markets, as well as raise awareness and inspire action among the general public to drive participation and support for the initiative.

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