Kim Kardashian lands a Balenciaga Campaign

Kim Kardashian is having a fantastic fashion year.  First, the reality star and business mogul is starring in the iconic fashion brand Balenciaga’s new advertising campaign. Dropping in several installments throughout the season, the images by photographer Stef Mitchell show friends of the brand that include Justin Bieber and Isabelle Huppert, as well as models Tommy Blue and Marie-Agnès Diene. Each is shown in a familiar home or work environment.

For the second installment, released last Tuesday, Kardashian West is portrayed in her Calabasas home, taking a selfie alongside a fluorescent Le Cagole handbag with a customized tag featuring the initials “KKW” while wearing a black catsuit and shoes reminiscent of her all-black Balenciaga outfit at the Met Gala in September — minus the face covering.

Another image shows her in a leopard-print coat with the Le Cagole handbag and matching boots. The name of the handbag is a tongue-in-cheek reference to a slang word commonly used to refer to women from the South of France who wear too much makeup and loud clothes.

A third image shows Kardashian West in executive woman mode, wearing a strict tailored black coat with a white Hourglass handbag, sock stilettos and Bat sunglasses. Billboards of the campaign, which focuses on carryover products, are going up in locations worldwide, including the Théâtre de la Ville in Paris.

But wait, there’s more. According to Bloomberg, Kardashian’s Skims shapewear and loungewear line is now valued at $3.2 Billion, double what it was just nine months ago. In a statement, Kardashian, who has a controlling stake in the business, said, “This latest round will allow us to focus on bringing more innovations and solutions to our customers and become even more of a trusted resource for them.” As for what’s next: a bigger footprint internationally and more high fashion collaborations like the one she did with Fendi.

—
Photo Credit: Everett Collection / Shutterstock.com