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Kane Brown has upped the merch game this week with the reveal that he will be releasing his very own brand of cocoa cereal: Kane Krunch.
“Getting to work with the team to create my own cereal is one of the coolest things I’ve ever gotten to do. You can ask my family, but we truly are a big cereal household, and I’m excited for my fans to be able to try it and get to share breakfast with me, too,” Brown said of the experience.
Brown has partnered with PLB Sports & Entertainment to soon launch the breakfast treat.
“Kane Brown has been a star on the stage for years but now will be a star at the breakfast table,” said PLBSE President and CEO Ty Ballou. “Working with Kane and his team on this project to bring the Kane Brown brand to retail has been great, and we continue to be able to support our partners’ philanthropic initiatives as well – so it truly is a win-win-win.”
The cereal will be sold in Wegman’s and online with exclusive Kane Krunch merchandise at www.kanekrunch.com. A portion of the proceeds from the sale of cereal will support the United States armed forces, youth, and affordable housing initiatives.
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Photo credit: Kathy Hutchins / Shutterstock.com
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