Justin Beiber Inspires New “Yummy” Hydration

Justin Bieber, alongside his wife Hailey, are among the select cultural revolutionaries who have invested in the forward-thinking hydration brand Liquid I.V. And the brand has just announced a new flavor, Yummy. Inspired by the platinum hit song “Yummy” – one of the most recognizable songs in the world – Liquid I.V. crafted a delicious Guava Hibiscus version of their flagship product, Hydration Multiplier. With each sip of this drink mix, you will taste juicy pink guava and just a hint of hibiscus to really give you that “Yummy” flavor.

Scooter Braun, Kendall Jenner, Kygo, Steve Aoki, and Kevin Hart also share the investor title for the beverage company. In addition to the newest “Yummy” flavor, Liquid I.V. ‘s core product line includes Hydration Multiplier, Sleep Multiplier and Energy Multiplier. All three products are designed to enhance rapid absorption of water and functional ingredients into the bloodstream by utilizing the science of Cellular Transport Technology®.

“Liquid I.V. continues to shape the wellness industry,” Scooter Braun shared. “They are bringing a mainstream lifestyle marketing approach to an emerging and rapidly growing wellness industry, making it cool to be healthy. Brandin and I work well together because we always think big. I love being a part of something that impacts the world so positively on a large scale.”

The company has also donated over 2.3 million sticks to healthcare professionals who are on the front lines fighting COVID-19 in over 2,300 hospitals nationwide. As a whole, Liquid I.V. has donated over 5 million servings to people in need around the world since the company’s inception.

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