JR Smith says NBA will fine him for new tattoo of Supreme brand logo

JR Smith of the Cleveland Cavaliers got a new tattoo on his right calf during the off season, and it appears to be costing Smith more than just the price of the ink.

Smith revealed on his Instagram account Saturday that the NBA has threatened discipline for the tattoo he got of the logo for Supreme, a New York-based streetwear company, on the back of his leg if he doesn’t cover it up for games during the upcoming season.

“So I was informed today that I would be fined every game if I don’t cover up my ‘SUPREME TATTOO’ on my legs during games!!” Smith wrote, punctuating the sentence with three crying laughing emojis. “These people in the league office are something else!”

Smith finished the post with a middle finger emoji. He previously showed off the new tattoo in an August Instagram post.

“NBA rules prohibit players from displaying any commercial logos or corporate insignia on their body or in their hair,” league spokesman Mike Bass told ESPN’s Darren Rovell.

The issue of players using their bodies for advertisements has popped up in other sports as well. In 2016, the United States Tennis Association forbade American Madison Keys from wearing a temporary tattoo for Orangetheory Fitness on her arm while competing in the US Open.

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