Jonathan Van Ness ‘Freaks Out’ In New Campaign

Pop-Tarts, the iconic brand known for creating ingenious flavor combinations, revealed to fans a ‘first taste’ of their Big Game commercial featuring TV personality and life-long Pop-Tarts super fan, Jonathan Van Ness. The ad will introduce the massive game day audience to their latest snackable innovation: Pop-Tarts Pretzel. Combining sweet and salty in every bite, Pop-Tarts Pretzel is the perfect snack to enjoy any time of day.

Pop-Tarts enlisted Van Ness, known for bringing out the best in people, to show fans the brand’s new, sweeter way to enjoy the classic pretzel on one of the biggest snacking events of the year. Available in Chocolate and Cinnamon Sugar, new Pop-Tarts Pretzel combines sweet and salty in every bite – and is the perfect snack any time of day.

“The commercials were always THE Big Game that I was tuning in for growing up, and this year is the most surreal ever because I’m the star of the Pop-Tarts ad,” said Jonathan Van Ness. “Who knew that pretzels could be such a diva? I couldn’t be happier to help this salty classic show-off its sweet side with new Pop-Tarts Pretzel on one of the biggest snacking days of the year.”

Football fans don’t have to wait until after the Big Game to enjoy Pop-Tarts Pretzel – the new sweet and salty Toaster Pastries are available now at stores nationwide for $3.49.

“When it comes to ‘bringing out your best’, nobody does it better than Jonathan Van Ness – so it was only natural for Pop-Tarts to enlist him to help ‘fix’ the classic pretzel and introduce Pop-Tarts Pretzel,” said Phil Schaffer, senior director of marketing, Pop-Tarts. “Already a loyal brand advocate, Jonathan’s upbeat personality is a natural fit to help Pop-Tarts unveil our latest craveable flavors.”

Pop-Tarts’ creative agency, MRY, created the :30 commercial that will air after the first half’s two minute warning.

For more information on the Pop-Tarts commercial, and to interact with the brand during the Big Game on social media, follow Pop-Tarts on Twitter, Facebook and Instagram.

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Photo Credit: Kathy Hutchins / Shutterstock.com