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Experience Hendrix L.L.C. and Authentic Hendrix LLC, the family companies of the iconic guitarist are announcing a collaboration with Strax Networks Inc. using their augmented reality application, “StraxAR™”, to present exclusive content from Jimi Hendrix™ in support of Black Lives Matter.
Augmented Reality brings the digital world together with the physical world by “augmenting” digital content onto a physical object or image. In the case of the “StraxAR™” app, millions of Jimi’s album covers and other imagery chosen and licensed by the Hendrix companies will be combined to form channels showcasing his artistry, music, and performances to more fans around the world. “StraxAR™” also enables Experience Hendrix L.L.C. and Authentic Hendrix LLC to change content at will, effectively “broadcasting” it across millions of different target images continuously and free from any censorship or interruption.
The StraxAR™ AR channels will have constant, direct engagement with fans and deliver exclusive material, globally, opening new gateways of accessibility to countless Hendrix enthusiasts. “Independence is about freedom,” said Janie Hendrix, President and CEO of the Experience Hendrix L.L.C., “I think it’s fitting that this specific release of Jimi’s most spectacular musical statement about freedom and bravery would coincide with Independence Day and in support of the Black Lives Matter movement. Recognizing the value of life is the ultimate form of freedom…freedom to live.”
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Photo Credit: Legacy Recordings
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